ANDROID HOMME 2011 INSPIRATION

Android Homme releases a powerful new video that offers a glimpse into what makes them tick. By borrowing images from designer, Javier Laval's, popular photo-blog, and backed by a haunting track the video acts as a virtual mood board for the Brand. We see mind-altering or heart-altering imagery woven together with subliminal messages such as "creativity takes courage" and "We must bring our own light to the darkness." Android Homme is a system of concepts for individual transformation rooted in the belief that life's direction can be reshaped in any given moment. Hence their mantra "Reprogram Now."