Beauty of the Week Va$htie

Wednesday, September 19, 2012

Va$htie is an american director, party promoter and stylish. Kola was born April 23,1981 in Albany, NY. She attended the school of visual arts in Manhattan to study directing/cinematography. Va$htie interned at RSA and HSI, in 2005 she was signed to Box Fresh Pictures as a Director alongside Anthony Mandler. 
Many of Ms.Kola first videos were done with this company, including videos for artists such as Beans, J-Status and Tony Hussle. At the same time she was also writing music video treatments for established directors such as Anthony Mandler, Lenny Bass, Dr. Teeth also Common's video Testify which starred Taraji P. Henson and Wood Harris.


In 2006 Va$htie was asked to re-vamp the company of Island Def Jam as director of Creative Services. Antoine LA Reid, president of Def Jam, said she would be ''the one to keep the building cool, someone in tune with downtown cool and pop mainstream.'' In 2007 she left her job at Def Jam to once again pursue her directing career.
She later on shot an dope music video for the song Us Placers, which features child versions of Kanye, Lupe Fiasco and Pharrell. The video was a huge success, reaching a million hits via YouTube in less than a day.
Good to see Va$hite still in the director's seat creating great music videos like  Big K.R.I.T. - Boobie Miles
Kendrick Lamar - A.D.H.D.
Joey Bada$$ - Waves
Theophilus London - I want You
And much more.
Va$htie Kola x Air Jordan 2 Lavender, The first girl ever to design a Jordan shoe
Va$hite created her own line Violette , with an official debut in Fall 2008. The clothing is inspired by a mix of opposite words, uptown and downtown, hip-hop and rock, feminine and masculine, casual and couture.
Violette is currently carried at specialty boutiques across the globe
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